Selling Pebbles For Profit

brighton_pebbles

This weekend I was reminded of an important business lesson by my 8 year old son.

Let me set the scene.

The weather was amazing down on the south coast of the UK with warm sunshine and a nice breeze. As a result we spent all of Saturday down at the beach.

The rest of the week was forecast to be 70mph winds and storms (such is the weather in the UK). We therefore made the most of the weekend – playing frisby, having a picnic and swimming in the sea.

We were there with a few other families and my son was playing with his friends from school.

As the afternoon went on I looked over and all the boys were huddled together in a circle looking at something laid out on the beach.

Suddenly one of the boys excitedly ran over to his mum and the conversation went something like this:

“Mum, I need some money”

“You’ve already had an ice cream, you’re not having anything else.”

“No, its not for ice cream. I need 60p to buy something”

“What could you possibly want to buy?”

“Some pebbles. They are 20p each and I want three of them”

It turns out that my 8 year old had spent some of the morning gathering pebbles and was now selling them to anyone that was interested.

What makes this even more impressive is the beach is a pebble beach. No sand in sight.

My son was selling pebbles on a beach made up totally of pebbles and by all accounts doing a pretty good job of it.

He had reached a point where his friend wanted the pebbles so much he was willing to hand over 60p of his parents cold hard cash.

He didn’t even see the pebbles that surrounded him anymore.

He wanted the pebbles that my little boy was selling.

I couldn’t help but be a little bit impressed.

In fact it reminded me of the NLP industry. How it can sometimes feel like you’re trying to sell pebbles on a pebble beach. How do you differentiate your business when you are selling the same accredited course as your competitors? How do you make sure that the right people are looking at what you have to offer? What is the marketing message that will keep them coming back for more in the future? With the right investment of time or money, the right positioning and the right audience, you can get the attention of your market and make them blind to all the other pebbles on the beach.

How you position your business in a competitive marketplace can make all the difference as to whether people sign up for your courses. Let alone whether they come back for future courses.

Even with the right positioning, if you don’t have the right people looking at your offer then you are going to have limited success.

These are exactly the things we look at when we get together for a strategy session. The session is totally free and I will give you an honest view of where you’re currently at and what you need to do to attract great customers and fill your courses.

The feedback I have had from strategy sessions I have run so far has been pretty amazing. This comment sums it up nicely:

“I really appreciate the time we have spent chatting… it has given me a lot to think about in terms of my business. I also appreciate your honesty and integrity with regards to the conversation we have had.”

Lets schedule a chat and we can work together to sell your pebbles on your pebble beach.

Talk soon
Lee